The Advantages of Mobile Websites

The Necessity Factor
With over 100 million smartphones in India a mobile website is not longer a luxury, but rather a very affordable reality. Compared to other forms of traditional marketing, a mobile website is extremely cost effective for businesses of all sizes.

 

	Enhanced Branding
Having a mobile website is a great way to take your brand to a wider audience and develop new opportunities.

 

	Competitive Advantage
The adoption of mobile websites is increasing at an exponential rate. Now is the opportunity to secure a mobile presence well ahead of your competitors.

 

	Improved User Experience
Your users will appreciate that they no longer have to navigate through a desktop sized website on their smartphones, leaving them with a positive impression of your business.

 

	Increased Levels of Enquiry
With a mobile website, customers will be one tap away from contacting you - and you'll be less likely to lose customers due to frustration.

 

	24/7 Visibility & User Access
There are more mobile smartphones than personal computers, and the amount of internet content consumed by smartphones is set to grow exponentially.

 

Some of the more important benefits of the Mobile Web are:
• It can enable access to information, any time and anywhere there is cell phone coverage. By freeing information from the restrictions of a desk or search for a nearby WiFi hotspot, people can quickly retrieve and exchange information.

• It provides vast connectivity. One-third of humankind currently has access to the Internet through a mobile device. This number is twice as many as the number of Internet-connected personal computers (PCs). By 2014, it’s expected that half of the planet’s population will have access to the Internet through a mobile device. Look around and observe people in any public place and there's a good chance you'll see someone browsing the web on a smartphone such as iPhone , Android , Tab etc.

• It enables services to take advantage of mobile device capabilities such as clicking on a phone number to call it or add it to the device address book. It can provide location-sensitive content. Location technologies can enable location-sensitive information be provided to a user. This can reduce the steps required for the user to reach useful content, and so makes it accessible with the least amount of effort.

• A mobile website also allows you to stay competitive. Traditional websites rarely display correctly on the smaller screens of smartphones and tablets, and in some cases they are completely unreadable. Businesses that ignore mobile customers will quickly lose out to mobile-savvy competitors.